SV margin dashboard · live

Where the money lands

Every base tier and add-on, color-coded by margin health. Drag the sliders below to see how cost changes ripple through your year.

Avg margin (base)
40.4%
across all 11 tiers
Year-1 revenue
$114,638
at 422 shoots
Year-1 gross profit
$45,186
39% margin
Tiers hitting 40%+
6 / 11
0 below 36%
Base tier margins
Color-coded by health: green = 40%+ healthy · yellow = 36-40% tight · red = below 36%
Cost levers — drag to see what changes
All figures auto-recalculate live. Click reset to return to the locked-in defaults.
Matthew base pay (Phoenix Essential tier)
$90
Other Matthew tiers scale proportionally. Default $90 = Matthew's locked-in rate.
New 1099 base pay (Tucson/Sedona Essential tier)
$80
Default $80 = locked-in rate for new contractors.
Fotober per-photo edit rate
$0.85
Validated at $0.85 against 15 actual PayPal invoices. Tweak to model price changes.
Sedona travel surcharge (Matthew Phoenix→Sedona)
$50
Drop to $0 once we recruit a Sedona-local 1099 photographer.
Year-1 shoot volume multiplier
1.0x
1.0x = 422 shoots/year (default). 2.0x = 844 shoots. Affects KPIs at top.
Sedona — recruit a local 1099? Toggle ON to drop the $50 Phoenix→Sedona travel surcharge and see Sedona's potential margins.
Add-on margins
Each add-on lifts AOV on top of the base tier. Don't compare these to base-tier targets — they're upsells.